Scunci blogger event: a new force in media gatherings

Bloggers are the new force in disseminating information to eager readers.

Don't believe me?

PR companies are now holding events exclusively for bloggers and one of the first to do it is Polkadot PR.

These ahead-of-the-curve peeps held an event for their equally forward-thinking client, haircare brand Scunci. Yep, I was lucky enough to be invited along - I was one of ten beauty bloggers hosted at the Scunci product unveiling - and some of the new products are featured here, as well as some can't-live-without Scunci classics. It was a brilliantly put together do in so many ways.

Firstly, there was an acknowledgement that bloggers represent a brave new world in communication. Of course, this does not mean that traditional news outlets will eventually cease to exist in favour of bloggers. But it does mean that companies - and fellow magazine writers and editors - are finally taking these mouthpieces seriously. Many of us are ex-editors or still-active journos, y'know.

For me, the Scunci event was a wonderful way to meet bloggers I'd read about but never met (Helen from SassyBella... hello!) and revel in the lovely sense of community existent in the blogger sisterhood. In amongst the chat about pageviews and unique visitors and Twitter handles, we devoured a delish lunch at Steel Bar & Grill (the steak there - and big, fat hot chips - are too good!) and heard all about the new products on offer from Scunci.

I loved it; hair maintenance products are very important, people!

Take these 'gel' elastic bands ($7.95 for a pack of 14). As Mandy - director of Scunci Australian Distributor, Ontrend Management - said, "We kinda hope you lose them because that's the only way you'll replace them! They just don't get loose - they stay in your hair all day, until you are ready to take them out."

I roadtested them the next day on my almost three year old, Estella, during her energetic daycare day. When I collected her later that afternoon, it was right in the same spot. Very impressive, these little numbers.

Other faves include the 'Scunci No Slip Grip Split-band with Cushion Tips', $8.99 (I know it's 'just' a hairband, but this baby held my needed-a-wash hair into place the whole day; it did not budge. The secret - on closer inspection - is the silicone in between the tiny little 'teeth'. Genius.)

And my ol' faithful 'Scunci Black Crystal Split-band' ($7.99) adds instant glam to any get-up. I wear mine all the time.

And lastly, the new UpZing (featured on hair model, Sarah) is a mere $12.95 and adds oomph to any hair-type.

At the Scunci blogger event, makeup and hair pro Maria Mittiga styled the updos, and I loved the simple yet effective twisty hairstyle she created with 'Scunci Beautiful Blends No Slip Grip Bobby Pins ($8.99). Simply section the front section of hair - in around four equal amounts - then twist and pin back. So easy yet so lovely.

You can see Maria's awesome makeup work at: http://mobilemakeup.com.au/

After devouring dessert at the event, we checked under our chairs to see who'd won a weekend stay at the Medina hotel. Alas, 'twas not me... but huge congrats to the gorgeous Plastic Diaries blogger who did!