On my recent tour of London goss salons one rumour pops up repeatedly - that Simon Cowell plans to sideline Piers Morgan fom his TV formats. And why? Because Morgan is just too good and more popular than the dark lord himself.
Really? I express doubts to my sources: Morgan has certainly enjoyed a good summer what with his Katie Price audience, his benign duel with Sir Cliff, his toyboy status in the SuBo universe: only today there's news of Cilla breaking down on one of his TV shows, not about bloody Bobby again one hopes. All very impressive. But Cowell has now attained a Gatsby-like status, confirmed by his £1m 50th birthday party the other day, with his co-ownership of ITV a credible reported aim. I conclude this rumour is just horrible mischief.
Then quite by chance I happen on PR-meister
Mark Borkowski's stimulating and always insightful blog where he posits his theory about
Morgan and Cowell. Have a read - scroll down to the Morgan pic on the posting. Borkowski is uniquely a philosopher-PR with I suspect a mystical side. Certainly he's shrewd. But don't tell him. Such praise might go to his head.
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