Mark McGowan smothers himself in peanut butter for dying kids

Stunt artist Mark McGowan will mark World Food Day this month by riding around London for 24 hours on a tiny child's tricycle covered in peanut butter. His efforts, in support of Action Against Hunger, aim to raise awareness of a new life-saving peanut-based treatment for 19 million children dying of hunger. He starts his journey at 10am on October 15th 2009 at Downing Street and will circumnavigate London, ending in Greenwich on World Food Day - October 16th 2009.